Competitive Comparison Software

Watch how other FIs use Datatrac

Showcase your competitive advantage

For over 35 years, Datatrac has been an innovator using live comparisons to prove your competitive advantages to your stakeholders.  Rather than just listing your rates, we enable you to provide real time comparisons that show borrowers how much you save them and depositors how much more they earn with you over the competition.  A summary of our products is outlined below.

Our unique methodology generates results.  Numerous case studies and testimonials covered in our whitepaper Driving Deposit and Loan Growth in a Digital Economy document the success our clients have seen with Datatrac.  You may download the whitepaper using the form to the right. 

The VP marketing from a $4 billion financial institution explains how Datatrac generates over $1 million per month in new loans for them with a 29% conversion rate in the short video below.

 
Keesler Federal Credit Union, Biloxi, MS
$4 billion in assets

Products from Datatrac

Walletshare Software – Show borrows and depositors how much they save if they move more of their business to you with Datatrac Walletshare Software. Allows visitors to personalize their experience by hypothetically comparing how much more money they save or earn by moving balances from other competitor accounts to you.

Example: https://www.partnersfcu.org/total-savings

Refi Comparison Software for Credit Card Balance Transfers and Auto Loan Recapture - Show borrowers how much they save by refinancing their credit cards and auto loans with you. Datatrac's Refi Comparison Software allows visitors to personalize their experience by entering their existing rate to calculate how much they save with you over their current loan.

Example:  https://www.suncoastcreditunion.com/credit-cards

Competitive Comparison Chart - Got a great rate that beats the big guys? Prove it! Perhaps your credit card rate is ultra competitive, or maybe you have a spectacular checking account rate. Doing a direct comparison really proves your competitive advantage. Our Competitive Comparison Chart illustrates your rates next to other competitors to make it clear that you have a better deal. Rates are updated in real time to ensure you are always current.

Example: https://www.arborfcu.org/personal/credit-cards#dt_bar_chart

Spanish Competitive Comparison Widgets - Do you have a Spanish site? Datatrac can provide competitive comparisons that are in Spanish.

Example:  https://www.azcentralcu.org/es/prestamos/tarifas-presentes/comparar-sin-compromiso 

Dynamic Search Ads for Google AdWords – Don't just say you have great rates. Prove it! Supercharge your pay-per-click (PPC) ads by showing prospects how much you save them, right in the ad! Dynamic Search Ads sync with Datatrac widgets on your website or landing pages and update your Google AdWords automatically with your most current rates and savings amounts.

Dynamic Email - Do you use email to communicate with your customers? Would you like to add widgets to your email that prove your competitive advantages? Datatrac's new Dynamic Email allows you to embed live graphs in your email correspondence. The software keeps your graphs updated automatically so they match the competitive comparisons Datatrac provides on your website or landing pages.

Lobby Digital Display Widgets – Display your competitive advantages on your digital lobby displays for your lobby visitors to see. Comparisons on your lobby displays will update daily to match the Datatrac comparisons visitors see on your website.

Example: https://datatrac.wistia.com/medias/frmkvheu9r

API Templates - Datatrac has numerous application program interface (API) templates that can help you customize your visitor's experience. The best way to see these templates is in action. Below are various API template examples for other Datatrac clients. You may use these as thought-starters for customizing your website. Let us know if you like any of the following and we can customize one for you.

Home Page Examples (you may need to scroll down on the page to see the example):

• • • • • • https://www.kfcu.org/   (Scroll to bottom)
          • http://www.transcendcu.com/#iframe-container-home 
          • https://kits.datatrac.net/hosted/552/verticalbars/Custom%20Vertical%20Bars/index.html
          • https://www.penair.org/
          • http://www.glcu.org/ 

Product Page and Rates Page Examples

• • • • • • https://www.partnersfcu.org/credit-cards-and-loans/auto-buying

          • https://www.cpmfed.com/rates/

          •  

            https://www.arborfcu.org/personal/credit-cards#dt_bar_chart
          • https://kits.datatrac.net/hosted/greatlakesCU/barchart-walletsharelinechart-combo.html?product_class=checking 

Competitive Comparison Widgets - Widgets illustrate how much borrowers save with you compared to the competition. They also generate leads! You may use widgets on your home page or product pages. They are customized to your look and feel and are very easy to install - just copy and paste of a single line of code.

More info: https://solutions.datatrac.net/marqueestyles

Datatrac.net Lead Generation - Drive in new prospects and more deposits and loans by listing on our website. Currently, Datatrac generates between $10 to $20 million per month in new consumer loan and deposit opportunities. Make sure you to convert these new members to your credit union!

More Info: https://solutions.datatrac.net/nyplintro

Member Benefit Software for Credit Unions - Illustrates how much you saved your entire membership in interest and fees over the last year. Includes graphical software for your website and a robust report describing how your total membership savings was calculated. This savings amount is usually a very big number!

Example: https://www.kfcu.org/join/