Datatrac Leads allow you to feature your rates on Datatrac.net to generate exclusive, highly qualified prospects for new deposits and loans. 
Datatrac pays the marketing costs to generate leads. You buy the results. Leads are exclusively sent to you seconds after the consumer searched for local deposits or loans.
Datatrac has several advertising options to drive qualified deposit and loan opportunities your way.
Please use the quick links below for more information. You may use the form on the right to talk with a representative.
Quick Links
Lead Exclusivity with Conversion Guarantee
All consumers that complete an inquiry for your institution will be sent to you exclusively.†
Once you sign up with Datatrac Leads, Datatrac will continue to send you leads at no additional cost until you have a closed rate of at least $100 per new account.*
Datatrac conducts regular search engine marketing which often results in first page rankings.
*Search results are determined solely in Google’s discretion. There is no guarantee that Datatrac or its clients will be listed on page one of Google’s search results.
When you order leads, Datatrac.net will feature you in premium spots on the site. We brand your rates on Datatrac.net with your logo and provide additional product information with links to your chosen destination, such as an application or landing page. See example below.
The standard price for deposit and consumer loan leads is $25 per lead, purchased in block of 100 leads each. You may click here to place your order.
You may use Name Your Price Leads™ to increase your exposure. By paying a rate higher than the standard rate, it puts you higher on the list. To learn more about Name You Price Leads™, please talk with a Datatrac Representative using the form on this page.
Following is an example of information included on a typical lead sheet.
Datatrac.net also offers classic banner advertisements Click here to learn more.
Datatrac guarantees that you will not pay more than $100 per closed deposit or loan based upon the minimum bid of $20 per lead. Datatrac will send you additional leads at no additional cost (Complimentary Leads) until you have a closed rate of at least $100 per new account. To qualify for Complimentary Leads, Datatrac provides you with a list of leads that have been submitted to you for which you must identify the leads that have resulted in a closed deposit or loan. Leads you have purchased are eligible for credit toward the guarantee if they were contacted by you within two business days of when the lead was submitted to you and have not resulted in a closed deposit or loan within ninety (90) days of the date submitted. Datatrac may verify closed accounts with consumers that submitted the lead. Leads less than ninety (90) days old or greater than one (1) year old are not eligible for credit. Interest rates must outperform the market average in a metropolitan statistical area (MSA) in the United States and be available to all consumers in that community to be eligible for the Datatrac $100 Conversion Guarantee. Bid amounts in excess of $20 are not included in the Datatrac $100 Conversion Guarantee calculation.
Consumers that complete an inquiry for your institution will be sent to you exclusively provided that you have an active bid status, which means that you have not exceeded the number of leads that you specified and/or have agreed to purchase additional leads at the price you specify. Leads for institutions that do not have an active bid status are non-exclusive and may be sent to other financial institutions. You will only be displayed in and receive leads from markets and products for which you selected and which outperform the market average.
Datatrac is a research firm specializing in the banking industry. Datatrac built the largest database of interest rates in America over the last 35 years, which includes deposit and loan rates from over 100,000 banking locations in North America. Datatrac provides a connection for educated consumers to select financial institutions that provide superior performing products based upon proprietary research.
