Datatrac Certification

Do you beat the competition?
Prove it with a
Datatrac Great Rate Award®!

“Datatrac’s program gave us the lift we needed. It brought in many loans that would have gone elsewhere.We just signed the proposal and the applications started to roll in!”

Shirley Thompson, Chief Financial Officer

General Mills FCU, $311 million

"It was one of our most successful campaigns. I would not hesitate to recommend Datatrac."

Clarance Masshardt, Vice Presdient

M&I Bank (Now BMO Harris Bank), $50 Billion

Datatrac certification* includes:

Datatrac's independent, unbiased proof that you outperform the competition
Certified Widget updates daily for your website
Certified Proof Points showcase your competitive advantages - Updated daily and optimized for SEO, social media, newsletters and press releases
Loan/Deposit Lead Generation Software
Datatrac Great Rate Award Trophy and certificate
The ability to participate in Datatrac Marketing Campaigns

* Certification only available to financial institutions with products that outperform the market average.

Datatrac Certified Proof Points (Sample Article)

ABC Bank’s auto loans more than twice as low as the AnyMarket average.

For 44 straight weeks as of June 2014, ABC Bank auto loan rates have consistently been 56% lower than the competition in AnyMarket. Of the 159 lenders representing 1,904 branch locations in AnyMarket that Datatrac researched, a 48-month new car loan at ABC Bank was 1.80%, which is more than half as low as the local average rate of 4.24%. In addition, they have a 36-month used car loan that beat the average by 56% and a 60-month new car loan that outperformed the market by 53%. ABC Bank has eight auto loan products in total that outperformed the competition in AnyMarket.

The rate with the best savings right now at ABC Bank is a 72-month new car loan at 1.80%. Over the life of a $25,000 loan, this rate would save $1,453 in interest payments compared to the AnyMarket average for the same product.

ABC Bank is a certified Datatrac Great Rate Award® winner based on their excellent auto loan rates. For more information about how awards are determined and to learn more about certifications, please visit www.GreatRateAward.com

Certification Requirements

Datatrac Great Rate Award® certifications are issued to financial institution for specific products which outperform the competition based upon the following criteria:

Institution must be a depository, lender or broker, and
Product must outperform market average at least 80% of the time for historical analysis and 100% when comparing current rates.

Visit www.GreatRateAward.com for more information.

About Datatrac

Datatrac is an independent, unbiased research firm that has monitored deposit and loan rates, fees and product features for over 25 years on more than 100,000 banking locations in America. Datatrac Great Rate Awards® certify that deposit and loan rates outperform the market average for comparable products.www.datatraccorp.com

Datatrac Great Rate Award® Certification