How proof in marketing is a game changer in a self-serve, online banking environment.
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The Challenge
The ease of online shopping for deposits and loans has made it more difficult to acquire and retain profitable accounts. The information age has further commoditized the banking industry and disconnected consumers from their primary financial institution. Research shows that more than half of consumers choose products from a company other than their primary financial institution for money markets, auto loans, mortgages, credit cards and other core banking products. This churn in the banking industry has substantially increased the cost to acquire and retain business.
Proven Solutions in this Whitepaper Change the Game
This whitepaper will show you how to change the rate shopping paradigm so active deposit and loan seekers see you as the obvious choice and look no further. Five case studies and other actual examples prove how to acquire and retain retail business at a cost significantly lower than industry norms.
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Key Takeaways
Three Point Proof Test to ensure you are the obvious choice
Proven Formula to increasing marketshare and walletshare
How the Benchmark Effect and the Halo Effect increase your perceived value.
Six segmentation strategies that prove you outperform in your competitive niche . . . without loosing margin or getting into a rate war.
How to change the rate shopping paradigm to stop rate-shoppers in their tracks.
How to grow your retail portfolio without sacrificing margins or getting into a rate war.
Who Should Read this Whitepaper
Bank and credit union executives responsible for developing, pricing, marketing and selling retail banking products.
Banking industry leaders and providers that help financial institutions acquire and retain retail deposits and loans.
Compliance officers and auditors interested in ensuring that marketing claims are substantiated and factual.
www.datatraccorp.com • 414-223-2300