The Credit Union National Association (CUNA) and Datatrac have teamed up to provide you with solutions to show your members:

  • How much you saved your entire membership last year in interest and fees compared to the competition
  • How much they will save on their next loan with you 
  • How much more they will earn on their deposits with you
  • Total savings for moving more of their walletshare to you

Toolkits include:  

  • Competitive Comparison Widgets for your website
  • Member Benefits Software showing mow much you save your entire membership in interest and fees last year.
  • Walletshare Software to personalize member savings and gain more of your members' business
  • Dynamic Search Ads with competitive comparisons for your Pay-per-click (PPC) ads
  • Dynamic Emails add savings graphics to your email campaigns
  • Animated savings graphics for branch Digital Lobby Displays  
  • Facebook App shows your rates and savings on Facebook
  • Proof Points to use in your marketing collateral
  • Lead Generation to find new members, new deposits and new loan opportunities
  • Reports including Datatrac Competitive Analysis and CUNA Membership Benefits Report
  • Press Releases and newsletter copy
  • Award Certification and Trophy

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Webinar Highlights

Watch highlights for a recent CUNA / Datatrac webinar about the importance of showing how much they save with you compared to the competition.  Includes examples, testimonial and ROIs from other credit unions.

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About CUNA

Credit Union National Association (CUNA) is the only national association that advocates on behalf of all of America's credit unions, which are owned by more than 110 million consumer members. CUNA, along with its network of affiliated state credit union leagues, delivers unwavering advocacy, continuous professional growth and operational confidence to protect the best interests of all credit unions. For more information about CUNA, visit

About Datatrac
Datatrac is an independent, unbiased research firm that has monitored deposit and loan rates, fees and product features for over 25 years. Datatrac built the largest database of interest rate data in America and maintains current interest rate data on over 100,000 banking locations in the North America. Datatrac Great Rate Awards® certify that deposit and loan rates outperform the market average for comparable products.

Packages and Pricing
Installation Requirements
Schedule a demo

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YES! I want to learn more about the Member Benefit Marketing Toolkit and download the free whitepaper, Driving Deposit & Loan Growth in a Digital Economy. 

Walletshare Software

Show members how much more that will save with you if they move all their business to you!  Datatrac's Walletshare Software personalizes your member's experience by allowing them to enter their own balances and calculate the overall savings of moving more of their business to you. 

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Dynamic Search Ads

Supercharge your Pay-Per-Click search advertising by showing how competitive you are.  Show members how much they save with you instead of just showing the rate. 

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Dynamic Email Campaigns

Add real-time rates, text and charts to your email campaigns showing members how much you save them.  Dynamic data in the email matches the charts on your landing page to increase conversion rates. 

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Member Benefit Software

Showcase the value your bring to your members by illustrating how much you saved your entire membership in interest and fees last year.  Datatrac's Member Benefit Software can be customized to match you website and updates with the amount you save your members as indicated in the CUNA Membership Benefits Report.  

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Member Benefit Widget

Member Benefit Widgets are customized to your rates and markets and to match your brand colors.  Responsive design will fit any space on your web site.

Interest Rates Certified by Datatrac