Datatrac's CEO and Founder, Ken Wanek, and ABECU Senior Vice President, Pier Alsup, take you on a journey to learn how to implement and award based campaign to differentiate you in the market.
What you will learn
- How to use third party awards to prove that your are the best choice in the market for your members next deposit or loan.
- How a local lender used an award-based marketing campaign to generate over $3.5 million in new deposits in three months, while reducing their rate to save $70,000 in interest expense.
Who should watch
- Loan officers and personal bankers interested in closing more deals.
- Marketing executives that want to achieve the greatest return on marketing investment.
- Retail bankers responsible for growing deposit and loan portfolios.
- CFOs and financial executives interested in evaluating the financial performance of various marketing alternatives.
