Datatrac's CEO and founder, Ken Wanek, explains how Datatrac's Competitive Comparison Software works. He walks you through numerous live client implementations and multi-channel marketing campaigns to illustrate how Datatrac identifies your 'Award Winning Rates' to create ''Proof Points' that you can use to showcase your most competitive products.
What you will learn
- How to benchmark your most competitive products and use Award-based marketing to differentiate yourself in the market.
- How Datatrac 'Proof Point' campaigns work and why they have higher conversion rates.
- ROIs and acquisition costs per new account for several different marketing campaigns.
Who should watch
- Loan officers and personal bankers interested in closing more deals.
- Marketing executives that want to achieve the greatest return on marketing investment.
- Retail bankers responsible for growing deposit and loan portfolios.
- CFOs and financial executives interested in evaluating the financial performance of various marketing alternatives.
